“Lecturing people on how to live a healthy lifestyle can be counterproductive, unless individuals can be persuaded to change their behavior.”

It is no surprise that Jamie Oliver’s plan to eliminate childhood obesity did not go exactly as he intended. His main goals on the show “Food Revolution” were to change school meals, to teach cooking classes, and to encourage people to eat more meals at home. These goals may be desirable for a few families, but seem completely impractical for most people I know. First of all, changing school lunches would require a lot of government funding and may cause an increase in prices of lunches for students. Currently, many families rely on the inexpensive (sometimes free) meals and snacks that schools provide for their children.
Secondly, these families probably do not need cooking classes. I would imagine that they are choosing not to cook because of their busy schedules, lack of time, or simply because it is not enjoyable for them; not because they need to learn how to do it. Each of these goals seems more like preaching and less like dealing with the root of the problem, which may be the reason why there was a drastic decrease in the number of children eating cafeteria lunches in the particular schools that were targeted. I do not think this was the outcome that Oliver hoped for.
More importantly, none of these changes address the relationship with food. In order for a change to withstand the test of time, it must be behavioral. By telling children (and adults) that certain foods are good and others are bad, it sets up a negative dichotomy. Children are told, or forced, to restrict certain foods, which will cause them to inherently sneak, hide, and binge these forbidden foods.
Another problem that is not addressed regarding school lunches is the short amount of time that students are given to eat. When they are rushed, they tend to eat everything on their plate, without taking the time to notice if they are even still hungry or if they are already full. This causes children to overeat, which can be considered a major cause of childhood obesity, not the types of food that the children are eating.
So what should be done to manage childhood obesity?
- Deal with the relationship with food
- Encourage schools to allow more time for lunch
- Seek the advice of a skilled dietitian